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Foreign Banks implementing Cost Control
Foreign Banks implementing Cost Control
     Written by Lisa Bridges|Thursday, 12 January 2012 12:19

The age of headquarters in New York or London subsidizing investment banking expansion in Asia is giving way to a period of austerity - a shift the industry accepts is long-term, especially given a steep drop in Asia fee income late last year compared to the rest of the world. The cost cutting goes beyond standard headcount reductions, scything deep inside banks, where whole product teams are being closed down, entire offices are under review, and travel and entertainment budgets are pared to the bone.

Hiring is sparse, with pressure from bank headquarters to first show results for those who joined in the past two years. Division heads are no longer chasing every deal, and instead have to be much more selective. "The heyday of just expanding and taking people wholesale is over," said Enid Yip, Asia Chief Executive at Swiss private bank Sarasin (BSAN.S). "People will have to start looking very closely at their own contribution to the P&L (profit and loss)." In Asia, estimated fee volumes slumped 43 percent in October-December, the biggest drop of any region, though the others were not far behind.
Banks Cutting Costs!!

Bank of America-Merrill Lynch (BAC.N) is shedding a fifth of its investment banking managing directors in Asia this quarter, and is pooling some analysts and associates to respond to business that is critical.

With Asia excluding Japan accounting for only 15 percent of the global fee money pool, any continued fall on last year's scale just damages the Asia proposition further. "Last year, a $1 billion deal turned into $300 million, if it went through at all. A $10 million fee suddenly became $1 million. We have to be more selective about where we put resources," said an Asia head at one U.S. investment bank.
Bank of America-Merrill Lynch (BAC.N) is shedding a fifth of its investment banking managing directors in Asia this quarter, and is pooling some analysts and associates to respond to business that is critical, rather than have them in specific teams, sources have said. Credit Suisse (CSGN.VX) is closing its Taiwan fixed income operations, and Macquarie (MQG.AX) closed part of its equity derivatives division in Hong Kong in the fall. Spanish bank BBVA (BBVA.MC), which was expanding rapidly until mid-last year, has cut about a third of its wholesale banking staff in Asia, and Morgan Stanley (MS.N) has chopped fixed-income jobs in Singapore and Hong Kong.
For more details of the plan visit:
http://www.nytimes.com/2011/11/23/business/number-of-at-risk-banks-declines.html
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